The objectives of this three-week module are for each team to use the Business Model Canvas and other tools to build the business model of their co-op project, including:

  • Value Proposition and Customer Segments
  • Customer Relationships
  • Channels for Reaching Customers
  • Revenue Model
  • Cost Model
  • Key Resources, Activities, and Partnerships

To accomplish this, we will:

  • present an overview of the building blocks of the canvas illustrated by an example from an existing cooperative business;
  • provide in-class time for teams to do a first pass at the whole canvas, as well as time to debrief team assignments of specific elements of the canvas.
  • take a deeper dive into customer relationships and channels with Allan “Gunner” Gunn from Aspiration
  • introduce some tools for assessing the external environment of the cooperative, such as SWOT, PESTEL, and 5 Forces